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Case Study — AI recruitment

Recrewty

A specialised hiring chatbot, built on Fabrile and validated in peer-reviewed research — personality inference that holds up under academic scrutiny.

Applied AI R&DSpecialised Chatbot DeploymentResearch Collaboration

The Challenge

Recrewty, a Montenegrin HR-tech startup, wanted to answer a question most recruitment AI never tests honestly: can an AI chatbot infer personality for hiring as reliably as an established psychometric test — and resist the social desirability bias that distorts self-reports in high-stakes selection? Answering it credibly meant the chatbot couldn't be a demo. It had to be a research instrument: consistent, measurable, and rigorous enough to stand up in a peer-reviewed study. It also had to work in Montenegrin and Serbian — a language pairing unsupported by the chatbot platforms used in earlier research. Recrewty and the study's authors engaged Ingram to build it.

Our Approach

01

Build the chatbot as a research instrument on Fabrile

Ingram built and customised the chatbot on Fabrile, our no-code agent platform — chosen because it could be tailored to run the assessment in Montenegrin and Serbian. It ran on OpenAI's GPT-4 API, with no language-specific training phase, relying on careful design rather than a large training corpus.

02

Implement a novel one-question-per-facet design

Rather than scoring a whole transcript at once, the chatbot asked one open-ended question per facet of the Big Five and scored each individually — a methodological advance that allowed the study to evaluate the chatbot's psychometric properties at a granular level.

03

Support a rigorous, real-world study

The chatbot underpinned a quasi-experimental study of 159 professionals across Serbia and Montenegro, using propensity score matching to compare a control group against real bank-hiring candidates — measuring its inferences against a traditional 50-item Big Five questionnaire.

04

Collaborate through to peer-reviewed publication

Ingram developed the chatbot alongside the authors and provided the Fabrile platform to the research free of charge. The work was accepted to Frontiers in Psychology, co-authored with the London School of Economics' Department of Psychological and Behavioural Science.

What We Deployed

  • A specialised personality-inference chatbot, built and customised on Fabrile
  • A GPT-4-based assessment localised for Montenegrin and Serbian
  • A novel one-question-per-facet design for facet-level psychometric analysis
  • The instrument behind a 159-participant, quasi-experimental study

Outcomes

  • The chatbot showed good structural, substantive, and convergent validity for Extraversion and Conscientiousness
  • AI-inferred scores were found robustly less susceptible to social desirability bias than traditional psychometric tests
  • Honest findings, too: weaker validity on other traits and lower predictive validity than traditional tests — the kind of result only rigorous research surfaces
  • Accepted to Frontiers in Psychology (2025) — peer-reviewed validation of Recrewty's research-led approach
A sincere and big thanks to the Ingram Technologies team, who did an amazing job and helped with the technical deployment of the specialised chatbot — which showed results on par with leading models.
Danilo Djukanovic
Danilo Djukanovic
Founder, Recrewty

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